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COMPANY PROFILE
Our Philosophy H2 FILMS is all about positive energy. Everything is possible. Out of this, great commercials are born. Collaboration on every level is how we choose to harness this energy. Every person involved has something to contribute. In fact, we actively encourage it. The client, the agency, the production team, the director, the artists and the crew should all work as one. When that commercial is broadcast, they should all feel a part of it and be proud of what they have achieved. This is a business that not only needs ideas. It also needs passion to bring those ideas to life. It needs trust to give that passion room to breath. Realism and pragmatism form the foundations of that trust. And it needs creativity in abundance. Not only in terms of the visual aspect of a commercial but also in relation to the behind the scenes business involved in the making of that commercial. We are no strangers to the tight budget or short deadline. It's all part of today's reality. Conjuring up a solution is what retains the magic within commercials. We are proud of the commercials we produce. We feel gratified that our clients walk away happy. We feel even more gratified when they come back to us again. But, above all else, we enjoy it. And we hope that anybody who chooses to work with us will enjoy it too. Our Background Prior to establishing H2 FILMS in 2002, Keith Hutchinson had been a founding partner in Halford & Hutchinson Films since its inception in 1997. In that time he has been involved in the production of over one hundred and fifty commercials and happy clients. The client list included all of the major agencies and most of the major blue chip companies in Ireland. H2 FILMS has a reputation for quality and attention to detail. We demand excellence. And we work hard to ensure it. With the addition of Jack Armstrong and Roche Nirvana to H2 FILMS, we can now call upon a combined and varied production experience of over twenty years. Our Approach The H2 FILMS philosophy is more than just words. It is put into practice. We have a very open minded approach to production. We do not believe in following strict formulas. Each project is different and needs to be approached in a different way. Our objective is to give the script exactly what it needs to bring it to life, within the realities of the budget. Putting as much as you can in front of the camera is what it is all about. Being innovative is how it is achieved. This practice has led members of the team into many varied and exciting production scenarios. Building sets the size of a football field. Operating with crews that you would expect to find on a major Hollywood movie. Being dropped with 'guerrilla' style camera crews from Russian military helicopters into the middle of the Indonesian jungle. Leaving one man and his camera sitting on the side of a mountain until he came back with the shot. As true filmmakers we have travelled the world in search of the right production values. We have done whatever we need to do to make sure that we produce a commercial you can be proud of, on time and on budget. Our International Network One thing that we have learned in this business over the years is that the production of commercials knows neither boundaries nor borders. It is a modern day circus pitching its tent where it needs. Over the years we have pitched our tent on nearly every continent. In doing so we have established strong relationships with a lot of the leading production companies in many of the major production centres around the world. Relationships are important to us. In many cases we prefer to consider them as being production partnerships. If we are in need of information or assistance we can call upon our international circle of friends. A favour we are only too glad to return. Through this network of international partnerships we have been able to manage our foreign productions with incredible ease and success.
Key Personnel Keith Hutchinson is the founder and chief executive of H2 FILMS. He is a pedigree advertising man. Having started as an Art Director in Saatchi & Saatchi Dublin he quickly rose through the ranks collecting creative awards every step of the way. Ten years, a couple of agencies and over 35 national and international creative awards later he decided to stop being a frustrated director and to become a real one. His reputation for creative excellence, knowledge of film and post-production techniques, understanding of agency needs, and experience in dealing with clients and meetings, all contributed to making him a director in serious demand. One of his many strengths is his versatility. He has successfully directed a broad spectrum of projects, ranging from straightforward performance to high-end special effects. Keith's passion for advertising is evident. He loves the business of problem solving as much as he loves directing. Jack Armstrong joined H2 Films as Head of Production. He began his career in broadcasting with RTE. He then worked freelance in the independent sector on TV commercials and drama. Shortly thereafter Jack focused on feature films and is credited on many titles including'INTERVIEW WITH THE VAMPIRE', 'THE COMMITMENTS' and 'THE POWER OF ONE'. In 1996 he joined Indi Films where he supervised the development and production of features films and drama including the multi award winning 'Country'. In 2000 he moved to London to work on live to air music shows and concerts for Done & Dusted and MTV. In 2001 he was recruited by Vertigo Films as Head of Production to produce and supervise the production of their feature films. He returned to Ireland in 2004 to produce 'TURNING GREEN' starring Timothy Hutton. Jack is a graduate of EAVE, UCLA and his work has received numerous accolades and awards at film and media festivals worldwide. John Sullivan has recently taken over as the Head of Marketing and New Talent. To those of you who may already know John, you will understand why we are so excited about his joining H2 Films. To anybody who has not had the good fortune to meet him yet, let me give you a bit of background on him. John graduated top of his class with a degree in Communication Studies from DCU in 2003. His extremely proactive nature also resulted in him being honoured with the special Gold Extra-Ciricular Award for his services to the college and students alike. His extraordinary organisational skills is borne out of his dedication and desire to do things better. Most recently, John has been the head of Hospitality in Windmill Lane, where he has effortlessly made everyone from agencies to Quincy Jones feel comfortable. Any of you who will have encountered John in this role will appreciate his dynamism and outgoing nature. It is this positive energy and ecan-dof attitude that makes him such an exciting new addition to H2 Films. Our Directors Our directors are all award winners. They know their craft intimately and they can weave it well. All of them work regularly on the international market. They are highly creative, motivated and conscientious about their work. They have an in-depth knowledge of advertising and a very real understanding of what is relevant in the creation of that communication. They are absolutely committed to creating the best commercial they can, every time. But above all else, they are easy to communicate with. They can speak plainly and enjoy a good laugh. If you want to find out more about H2 FILMS, see some of our Director's work, or if you're interested in developing a working relationship please feel free to contact us. John Sullivan - Head of Marketing & New Talent H2 FILMS The Mews, 8 Herbert Lane, Dublin 2. Ireland T: +353 1 6624188 F: +353 1 671 3145 E: john@h2films.com
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KEY PERSONNEL
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Keith Hutchinson Keith has been involved in advertising for the whole of his working life. He is a born and bred ad man with a passion for it. He started in 1987 as an Art Director with Saatchi & Saatchi in Dublin. Ten years, two agencies, and over forty creative awards later he became a full time commercials director. In the seven years that Keith has been directing he has demonstrated enormous craft and versatility. He has completed well over a hundred projects that range from the utterly simple to the outrageously complex. All expertly and successfully executed with the same sense of calm, fun and flair. His industry background and experience has brought a sense of confidence to many a boardroom table around the globe. Over the years he has successfully directed commercials for clients such as Heineken, Vodafone, Coca-Cola, The Defence Forces, Ballygowan, Lucozade, Yoplait and many, many more. He has shot on locations all over East and West Europe, to as far away as Indonesia, Argentina, Chile, North America and back again to the U.K. and his beloved Ireland. Keithıs reputation for creative excellence, knowledge of film and post-production techniques, understanding of agency needs, and experience in dealing with clients and meetings, all combine to make him a director in continuous demand both at home and abroad. Internationally he is currently represented in five countries outside of Ireland. As the founder and chief executive of H2 FILMS, Keith is totally dedicated to developing a truly international production company which can meet the changing demands of both agencies and clients.
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 | John Sullivan has recently taken over as the Head of Marketing and New Talent. To those of you who may already know John, you will understand why we are so excited about his joining H2 Films. To anybody who has not had the good fortune to meet him yet, let me give you a bit of background on him. John graduated top of his class with a degree in Communication Studies from DCU in 2003. His extremely proactive nature also resulted in him being honoured with the special Gold Extra-Ciricular Award for his services to the college and students alike. His extraordinary organisational skills is borne out of his dedication and desire to do things better. Most recently, John has been the head of Hospitality in Windmill Lane, where he has effortlessly made everyone from agencies to Quincy Jones feel comfortable. Any of you who will have encountered John in this role will appreciate his dynamism and outgoing nature. It is this positive energy and ecan-dof attitude that makes him such an exciting new addition to H2 Films.
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 | Jack Armstrong Jack began his career in broadcasting with RTE in1985 where he worked on numerous live studio and outside broadcasts. After two years he began to work freelance in the independent sector on commercials and TV drama for RTE, CH4 and the BBC. Shortly thereafter he began to focus on feature films and is credited on many titles including 'INTERVIEW WITH THE VIMPIRE' , 'THE COMMITMENTS' and 'THE POWER OF ONE. In 1996 he became a Partner and Managing Director of Indi Films where he supervised the development and production of theatrical and television features and drama including the multi award winning feature film 'COUNTRY'. In 2000 he moved to London to work in a new market on a freelance basis on live to air music shows and concerts for Done & Dusted and MTV. In 2001 he was recruited by Vertigo Films as Head of Production where he line produced and supervised the production of documentaries and features including Nick Loveıs controversial 'THE FOOTBALL FACTORY'. He returned to Ireland in 2004 to produce 'TURNING GREEN' starring Timothy Hutton, Allesandro Nivola and Colm Meaney. Jack is a graduate of EAVE the European producer training programme, UCLA script programme and is a qualified Health & Safety officer. He has production experience in Ireland, the UK, Mainland Europe, Ibiza, Africa and North America. His work has received numerous accolades and awards at film and media festivals worldwide.
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SERVICES Locations Ireland is renowned for its diverse range of locations and has been used to simulate many different countries, landscapes and periods. Access to locations is easy and the and country is regarded as 'film friendly' Post Production Facilities Due to the high level of production activity of the indigenous film industry and the large number of visiting productions the most up to date post production facilities are available in Ireland Casting Our casting directors are tapped into the industry on a global scale and can provide access to cast at all levels from ''A'' list to extras. Ireland's great theatrical and literary tradition leaves us with a wealth of talent available locally. Crew Ireland has been the chosen recruitment centre by US Producers when shooting in Europe for well over twenty years. Irish technical, production and artistic personnel are renowned to be among the best trained in the world. Vehicle Hire H2 Films has an understanding with certain vehicle hire companies whereby very keen and competitive rates are available to affiliated productions / production companies. Facility vehicles to luxury limo services are available. Accommodation All levels of accommodation and budget can be accommodated for. From 5 Star hotels to quaint country / city Bed and Breakfast is all available countrywide. Equipment Whatever you need is available! All major equipment suppliers are in Ireland if it exists in Hollywood chances are it's in Dublin also. back to top |
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LINKS PREY ALONE www.saintandmather.com Prey Alone - not regarded as your typical Irish short film! Prey Alone is a high octane, ball busting, roaring screaming chase movie set somewhere in the near future in a generic city in the USA. SCREEN PRODUCERS IRELAND www.screenproducersireland.com Screen Producers Ireland (SPI) is the representative body for Independent Film, Television & Animation Producers in Ireland. IRISH FILM BOARD www.filmboard.ie/index600_800.php The Irish Film Board aims to ensure the continuity of production & availability of Irish Films to home & International audiences. FILM INSTITUE of IRELAND www.fii.ie Irish Film Institute preserves, presents & promotes film culture in Ireland. NORTHERN IRELAND FILM & TELEVISION COMMISSION www.niftc.co.uk NIFTC is an integrated agency for the development of the film industry & film culture in Northern Ireland. It provides film & Television producers from anywhere in the world with all the assistance & information they may need when considering filming in Northern Ireland. IRISH FILM & TELEVISION NETWORK (IFTN) www.iftn.ie IFTN is Irelandıs premiere film information service. The award winning IFTN site is the most comprehensive directory ever produced on the Irish Film & Television industry. SCREEN TRAINING IRELAND www.screentrainingireland.ie Screen Training Irelandıs mission is to provide excellence in continuing training for professionals in film, television, animation & digital media. THE IRISH ADVERTISERS PRACTITIONERS INSTITUTE www.iapi.ie The institute of advertising practitioners in Ireland, IAPI opens the door to the Irish advertising industry. THE IRISH TOURIST BOARD www.ireland.travel.ie Irelandıs official tourist information site where you can discover everything you need to know & more. THE NORTHERN IRELAND TOURIST BOARD www.nitb.com If you are interested in the latest activities of the Northern Ireland Tourist Board, & want to find out just about anything in regard to tourism in Northern Ireland then this is the website for you to visit. THE IRISH METEOROLOGICAL SERVICE - WEATHER LINK www.met.ie Met Eireann is the Irish National Meteorological Service & is attached to the Department of the Environment, Heritage, & Local Government. It is the leading provider of weather information & related services for Ireland. back to top |
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